某商品营销方案[英文版]doc.doc

Product name：the healthy soybaen cake price：9yuan per one sample： Ingredients: 1 cup of soybean power, four eggs, one third cup of sugar, two spoons of corn oil, one spoon of white vinegar the process of how to make the cake： Pour the eggs and vinegar into the container Hit the eggs for 4 minutes until the liquid part disappears Add the sugar and hit it for anther 3 minutes nutrition：the healthy soybaen cake is mainly made up of soybean and eggs, which are full of protein, it smells temping but not taste greasy. In all, it’s very good for people’s health. Marketing plan 1.做市场调查，获取基本信息 2.利用已有调查数据，分析行业现状，树立信心 随着经济的迅速发展，人们生活水平已大幅提高，对蛋糕一类食品的需求越来越大，每个人每天早餐、生日、节日、纪念日等等重大的日子，还有嘴馋时爆发的购买欲的促进，在中国这样一个有14亿人口的大国，蛋糕市场的潜力是无穷的，而我们即将推出的黄豆蛋糕不仅保留着一般蛋糕的香醇美味，更是以严谨的态度生产每一块蛋糕，安全卫生，营养价值十分丰富，对消费者会有很大的吸引力。 3. 优劣势 优势：本公司已经有一定的规模，资金也比较雄厚，有能力支持新产品的持续推出，且有相当的市场份额和良好的口碑，对新产品有较大的带动作用 劣势：新产品还未推出市场，不能准确估计市场反应如何；另外，越来越多的商家已经投入蛋糕食品领域，与我们抢占市场份额，种类增多、口味多样、价格逐渐减低，消费者的选择更多了。 4.打好广告，做好促销 广告方面，主要突出黄豆蛋糕的营养价值，它不是一般的奶油蛋糕，有自己的特色所在，而且价格9元一块，在蛋糕中算比较便宜；促销方面，消费达到一定额度的办理会员卡，日后可以给优惠，另外，在店内外贴上宣传海报，上面介绍黄豆蛋糕的做法和其他信息；还可以进行搭配销售，将黄豆蛋糕和很受消费者青睐的产品联系起来销售，增进顾客对黄豆蛋糕的了解。 5.定期总结本段时期的销售情况，并和消费者沟通、做市场调查，思考做的不好的、好的方面，总结经验教训，不断改善。Marketing plan First step: Make a survey about the market and our opponents and gain the basic information, then build our marketing files based on the detailed information. Second step: According to the information we’ve got, analyze the practical situation, figure out our potential and set up our confidence. As economy around the world has gone a big step, people’s living standard will also keep the pace with our development, demand for cakes is increasing at an unimagined speed. Everybody buys cakes for breakfast, holidays, anniversaries, satisfying one’s desperation, celebrating festivals and so on ,there’s no doubt that we can imagine how great potential the market has in China, While the healthy soybaen cake we’re going to put forward doesn’t only smell good, taste delicious, but also def