中美文化差异在广告中的体现--商务英语本科学位论文.docVIP

中国某某某某学校 学生毕业设计(论文) 题 ?目：? 姓 ?名 ： ????? 班级、学号 ：系 ?(部) ： ??经济管理系 ? 专 ?业 ：? 指导教师 ： ?? 开题时间： ? ?2009-4-10 ??? ? 完成时间： ??2009-11-2 ???? 2009年 11 月 日目 ?录 毕业设计任务书…………………………………………………1 毕业设计成绩评定表……………………………………………2 答辩申请书……………………………………………………3-正文……………………………………………………………-21 答辩委员会表决意见……………………………………………答辩过程记录表………………………………………………… 课 ?题? 0.引言 一、课题(论文二、内容摘要beginning of producing and exchanging of goods. It influences the development of economy and the life of people a lot. The advertising business in all countries has made great progress because of the continuous development of economy. But in the course of developing of advertisement, every country shows their unique advertising cultures which show many differences among them. This essay mainly talks about the differences between Chinese and American culture of advertisement. The major differences are language, social customs and the value and so on. Then we should find some effective ways to harmonize the differences of advertisement and promote the communication of advertising culture between China and America. 广告是伴随着商品生产和交换产生的,对经济的发展和人类生活有很大的影响.随着经济的不断发展,各国的广告业都有了大大的发展.但在广告发展过程中,每个国家都展示了出他们独特的广告文化的一面,而且它们之间存在着巨大的差异.本文主要讲述了中美两国从广告中所体现出来的文化差异,主要是在语言,价值取向和社会风俗等三大方面的差异.所以我们应采取一些有效的方法去协调中美文化差异,促进中美两国的广告文化交流. 三、参考文献 Differences between Chinese and America culture embodiment in advertisement 0000 Introduction：With the development of global economy, the advertising industry has been rapidly developed and the communication of advertising culture is also becoming more frequent. It is a comprehensive cultural actions, it creates the cultural style, builds cultural atmosphere and expresses cultural information on the basis of aesthetic fascination. Especially China and America, these two countries represent the cultural differences between East and West. Nowadays in China, advertising propaganda such as coco-cola, Nike, McDonald is transmitted into Chinese culture since the op