2009,走出家具业困惑(三)——谢付亮东莞授课现场问答录(国外英语资料).doc

2009,走出家具业困惑(三)——谢付亮东莞授课现场问答录(国外英语资料) Note: the 2008 financial crisis, the market rapidly tightening, furniture enterprises feel the pressure of survival, many furniture companies are closed in the helpless; in 2009, the effects of the crisis will continue, the situation is not optimistic. Under this background, the end of 2008, far Zhuo brand agency planning director Mr. Xie Fuliang went to the Guangdong Dongguan, the scene teaching FAQ for furniture enterprises. To help more furniture enterprises, we based on the scene video, sorting out 2009, out of the furniture industry confusion - Xie Fuliang, Dongguan lectures, on-site quiz series of articles. I hope this series of articles can solve some doubt furniture enterprises, guide furniture enterprises to emancipate the mind, keep pace with the times, improve low-cost brand operation ability and low cost marketing level, quickly out of the haze of winter. A penny to do brand operating suggestions Business: teacher, I feel a penny you say today the brand is very good, so, if we learn from your city of tomorrow a penny to do the brand thought, what should we do, what do you suggest? Xie Fuliang: Thank you. In fact, about a penny to do brand specific operational strategy, I have today combined with the situation of enterprises to talk about some, here only for a simple example. First of all, we should seriously promote the brand planning, for example, the current enterprise network publicity planning especially, must have a good image of positive unity in the network, negative news reality and timely communication, proper handling. Our company website can do a little better, can stand in the height of the brand strategy planning for system planning, small company also re creation in the brand strategy under the guidance of bukexiaoshi. Tall buildings from the ground floor, brand buildings are accumulated from small things. Secondly, on the terminal, we can based on the original decoration budget, starting from the stat