从咖啡定位看化妆品的细分市场策略!(国外英语资料).doc

从咖啡定位看化妆品的细分市场策略!(国外英语资料)In Europe and the United States, the United States general food company coffee (coffee joined):Because of the market re positioning of various general food brands of coffee, according to different target consumer groups, to determine their different uses and differences of interests, satisfy the masses of consumers to the maximum extent, to obtain their loyalty and satisfaction. Therefore, no matter what brand they like, what kind of method to modulate, and no matter what time they want and what occasion to enjoy, universal food can meet their needs.Such as Max Moorhouse Maxwell? Licensing ordinary coffee in the market promotion, it is located in the best home early drink decaffeinated coffee is opposite sangkha brand as a home for dinner drink and publicity, and the other a caffeine free product of Breams coffee, is to occupy the market for the purpose of the office. This clearly orientating the target consumer group, to adapt to the various market and produce a series of varieties of strategy, is general food company to consolidate market share and expand consumer groups, extending the important marketing strategy of brand development.From the above coffee variety positioning, we can think of many of the current product market segments.Speaking of market segmentation, is actually based on consumer demand for different products and marketing mix, the market segmentation has different needs, personality or behavior groups of buyers, and outline segments of the outline, to take a unique product or marketing strategy for each buyer groups, to enable enterprises to find their target market, determine for the target market the best marketing strategy in order to get the best return.At present, the Chinese cosmetics (cosmetics joined):The cosmetics industry development, summed up its marketing strategy, can make the following outline: a strong advertising campaign, the public relations strategy application, focuses on the brand marketing strategy