北航《公共关系学》在线作业一(国外英语资料).doc

北航《公共关系学》在线作业一(国外英语资料) The northern public relations online homework I. radio questions 1., the common experience range refers to the common language, common experience and common interest between the communicator (the source) and the object of communication. A. channel B. media C. sink D. information source The correct answer: C For 2.1952 years, Scott Carter, the father of modern public relations education, published an authoritative book. A. condensation of public opinion B. declaration of common principles C. public relations D. effective public relations The correct answer: D 3. () the main content includes: operating credo, values, spiritual slogans, corporate style, corporate culture and principles, strategies, etc.. A. CIS concept Engineering B. CIS behavior engineering C. CIS Visual Engineering D. CIS auditory Engineering The correct answer: A 4. the basic principles of public relations case analysis are (). A. is authentic, practical, typical, readable and systematic B. read cases, identify key points, and analyze them C. thematic, integrated, informative D. is objective, comprehensive and dynamic The correct answer: D 5. () belongs to the public relations special activity. A. telephone reception B. visitor reception C. write promotional materials D. the implementation of social sponsorship activities The correct answer: D 6. the material condition for the development of public relations is (). A. progress in democracy B. the development of mass communication technology The existence of C. market economy D. the existence of a planned economy The correct answer: B The employing principle of 7. () is a kind of employment principle, which aims at the society and selects talents according to peoples abilities. According to Shi Ren, on A. B. wide choice, face up ability C. people can short people D. finds talents and trains them The correct answer: B 8. uncoverbusiness despicable act Muckraking Movement (known as muckraking) (in). A. unidirectional indoctrinati