哈贝马斯：公共关系、商业广告与公共领域的变迁(国外英语资料).doc

哈贝马斯：公共关系、商业广告与公共领域的变迁(国外英语资料) Habermas: public relations, commercial advertising and changes in the public sphere C. (School of Journalism and communication, Wuhan University, Hubei, Wuhan 430072) [author] Zhang Wei (1957 -), male, Hubei Wuhan, associate professor at the Wuhan University School of Journalism and communication, mainly engaged in Research on advertising communication and advertising criticism. [Abstract] for the first time, Habermas made a creative approach to commercial advertising and public relations from a unique perspective of the public sphere Research 。 He believes that advertising is basically a sales tool, public relations can make, consolidate the brand, and so on, these are worth it Affirmative。 The mistake is that he confuses the qualitative differences between news and advertising, and believes that public relations can lead to the public domain Re feudalism, however, does not obscure the critical value of his critical theory. [public domain]; sales tools; re feudalism Compared with his predecessors and contemporaries, Habermass research on commercial advertising is different, mainly reflected in his creative choice of public The special perspective of the field explores this issue, and its predecessors have never done so, although their conclusions are often mixed. Advertising is basically a marketing tool, Habermas says. From nineteenth Century 60s and 70s, the daily newspaper has begun to edit the edited version Surface and advertising page. The division of communication function (on the one hand, as a private public critique of the public, and on the other hand, is personal or collective private) The public display of benefits does not affect the public sphere at all. But this kind of economic public sphere that seems to be out of the political domain Advertising, a public sphere with a special source, has never really appeared. [l (228Th pages) in his opinion, advertising is essentially a kind of It belongs to the private domain and