打造高端白酒品牌的四维营销攻略(国外英语资料).docVIP

打造高端白酒品牌的四维营销攻略(国外英语资料) In recent years, high-end wine market has exploded, Shuijingfang, national ? 1573, Kweichow Moutai vintage, the Yanghe River blue classic, , Xifeng Langjiu year wine, wine, alcoholic liquor year Fenjiu vintage and other high-end liquor the emergence of a fiery will burn the entire high-end liquor market. The high-end liquor is the inevitable development of the market, is also the liquor business is a strategic opportunity, a new hope, development, create new profit, but how to really do a good job of high-end liquor brands, it is a worthwhile topic. The four-dimensional marketing strategy of high-end liquor is the strategic thinking of common marketing between corporate brand and consumer based, rather than companies rely on their own resources or advantage extremely arrogant marketing thinking. First, from the enterprise point of view, high-end liquor brands must seize a brand high support brand soul For high-end liquor, the core value of the brand is called brand soul support brand evergreen tree, it is the brand story, history, culture, culture and customs, legends, emotion, temperament and so on, can also be a complex of these elements. Brand soul is the ultimate pursuit of brand core value, the origin of all brand marketing activities, and the fulcrum of sustainable development of enterprises. All enterprise marketing activities should be carried out around the soul of the brand, reflecting and deducing the soul of the brand, and enrich and strengthen the soul of the brand. Moutai, Wuliangye, Guo Jiao 1573 shaping the soul of the brand, relying on the historical status and scarce resources is irreplaceable; rely on shaping Jiannanchun cultural symbol of the Chinese spirit, and in the high-end liquor market; Shuijingfang can be striking, thanks to both the world first place historical legend, more is due to the brand the humanities color noble elements of life; the Yanghe River blue classic, thanks to its blue style, set off a blue storm