电子商务复习资料,山西农大信息学院(国外英语资料).docVIP

电子商务复习资料,山西农大信息学院(国外英语资料) 1, the legal characteristics of domain names (1) identification (2) uniqueness (3) exclusiveness There are differences between domain names and trademarks: (1) a trademark is an identification of a particular commodity or service, and a domain name is not necessarily associated with goods or services. (2) the registered trademark exclusive generally can not cross, with a trademark may be a number of business of different categories of goods or services for enterprises at the same time; domain name uniqueness is global, no goods or services category restrictions 3) also have the function of identification, although the domain name can not be exactly the same, but can be extremely similar; and this situation is not allowed to appear in similar products or services on the trademark. (4) a trademark may be a combination of words, graphics, or both. It can also be a three-dimensional trademark, an acoustic trademark or a scent mark. The domain name can only be written. (5) the legal protection of trademarks is regional, and the domain name is not. (6) the trademark can be used without registration and the domain name must be registered. 1. Definition of e-commerce General e-commerce (Electronic Business EB) refers to all walks of life, including government agencies and enterprises and institutions of all kinds of electronic business, network, known as electronic business, including e-commerce, e-government, electronic military affairs, electronic medical, electronic, electronic business affairs. Electronic Commerce (Electronic Commerce EC) refers to the use of electronic means (including network) to exchange goods (or service) of various business activities as the center, such as enterprises and enterprises, enterprises and consumers are using computer network business, also known as electronic trading, including electronic commerce activities network marketing, online advertising, online business negotiations, electronic shopping, electronic pa