长沙华天大酒店：对自己的顾客这样设计体验营销(国外英语资料).docVIP

长沙华天大酒店：对自己的顾客这样设计体验营销(国外英语资料) A business oriented market needs to any of the two marketing director, one of the products through the terminal display to the consumer front or his shopping cart; another is the director of marketing and product enterprise spirit into the minds of consumers! 95 years ago, the production era does not need the latter, in late 90s, the latter is contained in the simple service, until twenty-first Century today, how to do in the face of the terminal after the day, marketing experts found that customer service has become passive and backward, is to take the enterprise sales staff as a stage starting today, let consumers become the actor on the stage, and therefore to the enterprise pay more value to get pleasure in their active performance. How to design experience marketing for your customers? When entrepreneurs and marketers of doing things is the biggest obstacle for themselves, and their own experience; the biggest obstacle is the prejudice, ignorance and impetuous ego generated quick will be the enterprise managers and executives to see enterprises are facing potential difficulties, nor through the illusion to understand the truth, thus affecting their karma and hard to find opportunities already exist, so as to make their own decision and the ladder is leaning against the wrong wall, the faster you crawl, you farther away from our target height. Therefore, in the development of marketing to experience marketing era, how to take the first step towards the design goals and their own road is very important, otherwise, you can not only experience marketing to customers of the market, good experience, make the enterprise become a target for all universally condemned. Enterprise experiential marketing is not just a cultural marketing Therefore, in the beginning of the enterprise experience, there should be some clear rules and regulations to specific considerations, do not think that emotion is immeasurable. We can see that in Japan, Bushi