顾客是谁(国外英语资料).docVIP

顾客是谁(国外英语资料) Who is the customer? In many cases, not every product is suitable for everyone, so the enterprise will be based on the different needs of customers Make different consumption segments or more precise market positioning for similar products so that products can meet the needs of customers better: If you want to be a good guide, you have to know exactly who your customers are, especially who is the best Guest. Who are the most suitable products for you? Who are most in need of your product and how to find them?. Products to be successfully promoted, shopping guide personnel in the first contact with the product, to deal with this products best customers Conduct a personification sketch and outline it in specific language. In this way, shopping guide personnel in the personification of vegetarian. With the help of tracing, it will be able to make accurate use of the products in the first time according to the consumer positioning of the products Focus and lock, make product introductions more effective and effective. For example, one day, 50 inch LCD TV, we According to the following rules, customer personalization sketch: Crowd positioning: highly educated, high consumption, high perception of new rich crowd, is the main purchase of high-end home appliance products crowd; Generally engaged in management work, in the core position, career in a period of rapid development; attention to family affection, but the cause is always heavy Heart; simple life, do not like publicity. Age characteristics: 30~45 years old Crowd characteristics: rational, calm and objective, insight into the essence of things; believe in their own judgments, but also experts The opinions do not follow the trend and the judgments of the surrounding groups. Purchase motivation: possible purchase motives include upgrading the living room TV demand, marriage, housewarming replacement, Gifts, the formation of digital home theater, the pursuit of higher quality of life, etc.. Demand analysi