市场营销学 第二阶段在线作业(国外英文资料).docVIP

市场营销学 第二阶段在线作业(国外英文资料) The objective basis of market segmentation is (). Your answer: A, Topic score: 0.5 Score: 0.5 Remark: Second question In the Spring Festival, the Mid-Autumn festival, valentines day is coming, many businesses are advertising to promote their products, they carried out on the market segmentation is based on (). Your answer: D Topic score: 0.5 Score: 0.5 Remark: The market segmentation of the clothing market into traditional, trendy, serious and active is based on the (). Your answer: C Topic score: 0.5 Score: 0.5 Remark: Number 4 With income (low, medium, high), age (in the young, less,, youth, old) and gender (male, female) of the three standards and a number of factors, the overall market can be divided into () a niche market. Your answer: C Topic score: 0.5 Score: 0.5 Remark: The efficient market segmentation of problem 5 must meet the following conditions (). Your answer: D Topic score: 0.5 Score: 0.5 Remark: Some engineering machinery company dedicated to the construction number 6 users supply bulldozer, pile driver, crane, crane, cement mixing machine, etc. What we need in construction engineering machinery and equipment, this is a () strategy. Your answer: B Topic score: 0.5 Score: 0.5 Remark: Article 7 the enterprises that adopt the () model should have strong resources and marketing power. Your answer: D Topic score: 0.5 Score: 0.5 Remark: Topic 8: a centralized marketing strategy is especially suitable for (). Your answer: D Topic score: 0.5 Score: 0.5 Remark: Problem 9 seeks () the means of product differentiation strategy. Your answer: B Topic score: 0.5 Score: 0.5 Remark: Problem 10, a company that USES the same product to consolidate the old customer and buy more new customers, the strategy is called the () strategy. Your answer: A, Topic score: 0.5 Score: 0.5 Remark: Question 11 enterprises will be the overall market as target market, launched a commodity, the implementation of a marketing mix, in order to meet the needs of the o