网络营销的物流策略（国外英文资料）.docVIP

网络营销的物流策略（国外英文资料） Logistics refers to the actual process of planning, executing and controlling the raw materials and final products from the origin to the location. Logistics is the process of managing the supply chain, from suppliers to end-users. Therefore, the logistics managers task is to coordinate the relationship between suppliers, purchasing agents, marketing personnel, channel members and consumers. Logistics is the biggest bottleneck of current development network marketing. Online marketing reduces costs by reducing the middle segment, thereby providing more price concessions. But dealing with poor logistics may cost less than the cost of delivery. The logistics of intangible goods such as software, music, and online services can be done directly over the Internet. The logistics problem is in the distribution of most tangible goods. There are three main logistics strategies adopted by enterprises. Through the mail system Using EMS (postal express mail or ordinary mail to send, is according to consumer online shopping website home address information, listing and consumers will personally and near the site of the post office to handle the commodity packaging to send postal express mail or ordinary mail, the lead content consumers receive the post office notice, to the local post office to get the process of the purchased goods. It is one of the most important ways for online marketing enterprises to solve out-of-town customers orders through express delivery and delivery. After decades of construction, the Chinese postal system has built a relatively developed system that can reach almost any corner of the country. The drawback is that it is expensive and slow. In the nations largest dangdang online bookstore, for example, for outside Beijing, a book of ordinary registered mail cost is 4.5 yuan, the arrival of the goods time need 4 ~ 10 days, if through the EMS express delivery, is 30 yuan, 2 ~ 5 days after shipment. If you buy a book of 20 yuan, you wan