社会网络的未来.ppt

This presentation is a preview of the Future of Social Networks, a research report by futurethink. The full report can be downloaded at The Future of Social Networks The Five Trends We’ll Explore: 1 | Show Them The Money. Social Networks will force advertisers to engage consumers in new ways. 2 | Social Networks can Work Hard Too Enterprise Social Networks will enhance productivity and innovation in the workplace. 3 | Map for Social Network Management New applications will assist in visualizing, managing, synchronizing, and sharing information across multiple social networks. 4 | The Web Browser and Email Get Social New social web users will emerge around alternatives to traditional social networks. 5 | A Smarter, Social, Semantic Web Advanced Web applications will emerge to help users manage information and synchronize online activities with offline life. Welcome to the Social Web Social networks are online communities that allow users to create a web presence, manage their identities, and stay connected to friends and colleagues. Social networks like Facebook, MySpace, and LinkedIn are among the most popular destinations on the web, with millions of users from around the globe signing up daily. These sites are quickly evolving from mere public profiles into platforms for communication, creativity, advertising, and even commerce. A Look at the Numbers During 2007, 37% of the U.S. adult Internet population used online social networking at least once a month. eMarketer expects that figure will rise to 49% by 2011. Currently, 70% of all U.S. teens visit social network sites on a monthly basis. Worldwide online social network ad spending will grow 82% from $1.2 billion in 2007 to $2.2 billion in 2008. In the U.S. alone, spending is projected to rise to $1.6 billion in 2008, from $920 million n 2007. Source: Williamson, Debra A. Social Network Marketing: Ad Spending and Usage. eMarketer. December 2007. Social Networks 101 The Future of Social N