3项目所在区域房地产市场分析-南京林业大学毕业设计.docVIP

南京林业大学 本科毕业设计（论文） 题 目：住宅项目房地产市场前期调查—珠江首府项目市场前期研究 学 院： 南方学院 专 业： 工程管理 学 号： n080602215 学生姓名： 秦芳蓉 指导教师： 陈健 职 称： 讲师 二O一 二 年 五 月 十八 日 摘要 房地产项目在开发的前期应对地块的价值、投资开发环境、市场供需状况、市场竞争状况等各种市场变量进行分析和研究，以对项目进行整体的可行性分析并对市场定位提供依据回避风险。地产因为其客户需求的特殊性、利益协调的多样性和开发商赢利模式的不确定性，所以更需要在开发前期进行市场调查和研究。但是，从市场调查和研究本身并不能得出市场定位的结论，他们的作用仅限于验证或者为市场定位寻找依据。 ABSTRACT Real estate projects in the early stage of development to deal with the value of the land, investment and development environment, the market supply and demand, market and competitive conditions and other market variables for analysis and research, as well as overall project feasibility analysis and market positioning to provide a basis to avoid risk. Residential projects in real estate because of the particularity of its customers needs, interests coordination diversity and developers profit model uncertainty, so early in the development of market research. However, from the market research itself can not come to the conclusion of the market position, their role is limited to validate or to find a basis for market positioning. Real estate positioning through market research and analysis, as well as innovative ideas, and ultimately determine the main features of the product. Details of the real estate market research and accurate product and market positioning are the major issues related to the success of development for real estate, real estate development enterprises facing the government macro-economic control, market, consumer groups, consumer demand change, market supply and demand is ever-changing series of external environmental impact, this change only to real estate development enterprise development opportunities, it also brings the threat of survival. Therefore, the real estate business only on the basis of the preliminary investigation in the market, and grasp the development direction of the market and the real needs of consumers, in order to seek a more accurat