managinginaglobalenvironment.ppt

Unit 4： Video Clip 视频 LeBron James’ Nike Advertisement: Chamber of Fear 勒布朗·詹姆斯之 耐克广告：“恐惧斗室” Pre-watching questions 思考问题 What are your immediate responses to this advertisement? Why do you have such responses? 你的反应？原因？ What impacts does it have on Chinese viewers and Nike? Why such impacts? 广告产生的影响？原因？ What measures does Nike take afterwards, attempting to eliminate these impacts? 耐克如何消除这些影响？ Playback 事件回放 In late November, 2004, shown on CCTV5 and local televisions all over China, ???? On November 26, 2004, criticized by an article entitled Chinese Images Defeated in a Nike Ad (《耐