SmithKine Beecham优秀提案.pptVIP

;Why are we here?;Heavy;Why are we here?;Two Dimensional Marketing;Market share Vs Share of Customer;Brandz Signature; ;3;3;;Identification;Consumer Identification and Qualification;The Long term Pain Sufferer :Osteo-Arthritis ;Long Term Pain:OA Suffer;Dialogue Elements: adding value through understanding;Dialogue Elements: Test Opportunities;;;;Consumer Response;Next Steps;Next Steps;Considerations