【2017年整理】商务与英语MODULE4.pptVIP

Module 4 Advertising Delegating;;;;;.;;;;Tesco PLC (LSE: TSCO) is a British multinational grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom.[3] It is the third-largest retailer in the world measured by revenues (after Walmart and Carrefour) and the second-largest measured by profits (after Wal-Mart).[4][5] It has stores in 14 countries across Asia, Europe and North America and is the grocery market leader in the UK (where it has a market share of around 30%), Malaysia, the Republic of Ireland and Thailand.[6][7][8];;False advertising or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use regulations to control false, deceptive or misleading advertising. Truth refers to essentially the same concept, that customers have the right to know what they are buying, and that all necessary information should be on the label.; 2012-10-04 19:54:49 Xinhua BEIJING, Oct. 4 (Xinhua) -- The State Administration for Industry and Commerce (SAIC) will intensify its crackdown on false advertising and reinforce a related regulation, an administration official said.;;横幅广告，一个表现商家广告内容的图片，放置在广告商的页面上，是互联网广告中最基本的广告形式，尺寸是480*60像素，或233*30像素，一般是使用GIF格式的图像文件，可以使用静态图形，也可用SWF动画图像。除普通GIF格式外，新兴的Rich Media Banner（丰富媒体Banner）能赋予横幅更强的表现力和交互内容，但一般需要用户使用的浏览器插件支持（Plug-in）。Banner 一般翻译为网幅广告、旗帜广告、横幅广告等。 ;;;;;;;;;;; Introduction The aim of this report is to comment on the number of people visiting the company website in the last three months and propose a marketing strategy for the next three months.; Findings Over the last three months, the number of visitors has increased by 650. There are two reasons for the increase. First of all, we launched a newsletter for subscribers. Secondly in May, we ran a competition which was very popular. With regard to costs, banners have cost 3,2oo euros a month