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【2017年整理】新视与野英语教程教案book1Unit9B
Mystery Customers Are Everywhere
Ⅰ Objective
Understanding the Text: Mystery Customers Are Everywhere
Writing Christmas and birthday cards
Ⅱ Time Arrangement
About two periods of class will be used for the analysis and discussion of the passage itself.
Ⅲ Related Information
About Mystery Customer
A mystery customer is one of thousands of workers that companies hire to act as regular customers in order to measure customer service, cleanliness, and whether a store is selling a product that meets a company’s standards.
Mystery Customers can be found, or rather, not found, everywhere from restaurants and car shops to convenience and department stores. They play a contrast cat-and-mouse game with business employees and managers. However, it’s not all fun and games.
Preview Questions
(1) What should mystery customer do during their work?
(2) How did mystery customer do these?
(3) How was such job?
Ⅳ Emphasized Points
Key Words
mystery
convenience
employee
hospitality
act as
fun and games
in the field
take/make (a) mental notr(s)
take note for
(10)fit in with
(11) send in
Ⅴ Text Comprehension
Structure Analysis
Example: Ms. Clark?occupational habits
Ms. Clark is a “mystery customer”.
Paragraph 2+3: about “mystery customer”
What should mystery customer do during their work?
Work several stores or restaurants every hour;
Write exactly and correctly
C.H.A.M.P.S.
Sample the food
To be a mystery customer, it’s important to be a good observer, as well as to have the right look.
How did mystery customer do these?
Mystery customers are armed with a number of high-tech devices, such as a digital scale and a digital thermometer, as well as a handheld PC for recording the whole experience.
How was such job?
=It is a challenging job, but a rewarding one.
Comprehension Questions
(1) What is the mystery customer’s task?
-- To find out the quality of businesses’ service.
(2) What are checked by a mystery customer?
-- Business employees’ attitudes towards customers; product q
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