从广告角度比较中西方文化差异论文.docVIP

　　从广告角度比较中西方文化差异论文 I Introduction Language and culture are inseparable. Each national’s special culture mode es out of the speech and behavior of that race by all means. They use their o. The advertisement is a kind of manifestation of culture, it’s under the influence and restrict of local culture. National culture influences and restricts the development and expression of advertising language ent .advertising language contains and reflects the social culture. Language exists in the munity and ent of society and development, and culture among the definite role to play. A philosophy idea, thinking mode of race, the cultural mental state, moral concept, life style, customs and habits, social system, religion and faith…etc, ent language by all means. No matter hoethod of munication involved, it language ,.freelost important and effective munication tool. Advertisement through the performance function of language to describe the image of product, express the taste sensibility and make an introduction of related products knoerely the carrier of products; it adjusts tradition and modern culture factors to make them carry more contents richer than it. In fact, the advertisement language of the social culture reflection is easily prehended and accepted by people, this can promote the effect of advertisement. Take cognizance of this, make great effort to discuss the inside relation of national culture and advertisement language, it has important function to create and design the advertisement language atches the basic principle of advertisement expression and suites particular national cultural characteristic. Each advertisement language has its trace of social national culture, according to every nation’s thinking mode, mental characteristic, living custom, value judgment ,even the political belief, social system to consider an advertisement creation, in order to keep atch “native son” mindset has already been earnestly practiced by numerous advertisement plan personnel.