建设银行手机银行校园营销推广方案(国外英文资料).docVIP

建设银行手机银行校园营销推广方案(国外英文资料) Construction bank mobile bank campus marketing plan A: introduction Construction bank is the first domestic mobile phone bank, to pay for the user, account management and funds use safety brought great convenience and security, so the favour of business people and use, they became the CCB important users of mobile phone bank. The high quality of the students culture, the new technology and the fast new product are the potential quality customer group of CCB. Although now mobile penetration in the colleges and universities and the mobile phone business rate is very high, but the construction bank penetration and usage of mobile phone bank needs to be improved, the market has unlimited potential. Many college students dont know, dont know the business, and some students think they dont need such a service and safety mechanism at all. In short, there is still a lot of work to be done to share the college pie. Our team has put forward the three-dimensional marketing plan of the bank on campus through its own personal experience and its careful observation and reflection. The main highlights of the series are as follows: Relying on jianxing technology, the mobile banking homepage has set up my university new module to realize the electronic learning of campus life. Creative interactive blog marketing campaigns. Has xiamen special BRT series marketing. By giving away and increasing SMS financial services, the adoption of mobile banking in universities will be promoted. 5. LOGO design contest held by China construction bank phone to attract mobile phone and college students pay attention to the solution of CCB bank, at the same time to strengthen construction bank phone brand effect. Second. Team philosophy We believe that innovation is the only thing that can bring benefits to businesses and societies. Our Youth show team is committed to the marketing promotion of mobile banking in colleges and universities. Through our own observation, we have po