广告的创意与策划(外国英文资料).docVIP

广告的创意与策划(国外英文资料) Creative and design paper for advertising 2006-12-23 15:36:04 What is advertising? Literally, advertising means to be informed. Since the dawn of the commodity economy society, advertising is born with the exchange of goods, Commodity Exchange first starts from the pendulum to beach son, the owner of the goods with a piece of paper to write their name of commodity, function, effect and the information such as price, to recruit preferred customers, even the commodity advertisement. The charlatan has a flag in his hand, and the book seihua is an advertisement. The fortune-teller holds a flag, the book living god, the street lane, is an advertisement; A little girl in rags, with a straw in her head, sells herself as an advertisement. And artists, shoulder a long bench, walking streets, mouth shouted grinding scissors, Qiang chopper! Its advertising; The wobble in front of hotels and inns in the streets is advertising. In modern times, the merchandise information printed in newspapers and magazines is advertising; Good news... Is advertising; Colorful signs, giant billboards, light boxes, neon red lights, light panels, etc. Are all advertising. The multimedia video broadcast on TV is the most eye-catching AD. The text, images, animations and video pages displayed on the Internet are the most extensive, longest-running and most cost-effective ads. With the development of society and technology update, advertising in the form of varied and numerous, to define advertising a precise concept is really difficult. Simply stated, advertising is passed by advertisers pay can control forms of personal communication, to persuade the target market to purchase product, service or idea of the work. Advertising ideas are the most challenging, exciting and exciting things for advertisers. Although many people think that advertising creativity is the most compelling part of the campaign, will give advertising spirit and life is the link, but rarely can a clear definiti