铁打的营盘流水的兵--谁是营盘谁是兵(外国英文资料).doc

铁打的营盘流水的兵--谁是营盘谁是兵(国外英文资料) Consumer goods market has a push and pull, push the products to all kinds of terminal sales system shelves to push, market system through various means will the consumer to off-the-shelf designated brands as pull, push and pull combined with the aggregate effect, this is one of the basic patterns of consumer marketing. There is also a trade-off between thrust and pull in sales peoples job-hopping and non-job-hopping decisions. And market operation push-pull combination, the effect of polymerization, the two companies push pull away, ultimately determines the choice of sales staff: jump or not jump? Here is the picture: Internal force refers to: the company can attract employees continue to work not to move a variety of health care and incentive factors, such as generous salary, the welfare of the high security, harmonious relationship between colleagues, interesting work, good training, leadership of appreciation and recognition, job promotions and so on. Internal thrust refers to: the companys policies and related environment lead to the employees are not satisfied with and gradually produce repulsive force of various factors on the company, the employees to not satisfied with a variety of factors, such as constantly pay cuts, sudden demotion, boss, colleagues cooperation, not dull and boring work and so on for a long time. External pulling force refers to the charm of new jobs for employees outside, such as more salary, a higher position, more famous company, better work environment, more in line with the position of personal interest and so on. Everyone has a scale in their heart, and every employee lives in an environment where internal tension, internal thrust and external pull are constantly changing. To quantify these three forces (e.g., 5, 10, etc.), if the internal pull is greater than the external pull and the internal thrust combined, the employee will decide not to switch. On the other hand, if the external pull and the intern