东阿阿胶(北方市场)品牌营销案例(国外英文资料).doc

东阿阿胶(北方市场)品牌营销案例(国外英文资料) Introduction Donge County, famous for thousands of years, blood products, Donge has become synonymous with gelatin. Donge County, with remarkable speed in the development of the industry giant - manufacturer of gelatin gelatin Chinese largest and the strongest, the first listing of gelatin gelatin industry enterprises, the leading brand in the pharmaceutical industry, created a miracle, why do you want to import the north market brand marketing strategy? Where is the true meaning of the market brand marketing strategy planning? Donge Jiao brand value must continue to deepen and maintenance, will keep prosperous vitality. Donge Jiao also needs to support the brand profit growth as deep growth backing, make the brand have come from energy enterprises constantly, brand value will be increased, it will continue to create more benefits for the enterprise, this is a kind of relationship between each other. The cornerstone of the brand is the product of synthetic entities and the formation of the brand image, to rely on brand image shaping and maintaining system. Donge Jiao policymakers look at what is Donge County North market brand strategy planning? In Donge E-Jiao global strategy management thought has started, Shandong Donge E-Jiao group announced to the world, Donge will become the worlds largest gelatin in gelatin manufacturing enterprises, Asias leading large Chinese enterprises. But the biggest enterprise is not necessarily the strongest enterprises, to the largest and strongest, must find the most powerful competitive pillar. Some experts believe that as a business, product management is the most general management; asset management is the more advanced management; intangible assets management based on brand is one of the most advanced management. Therefore draw the conclusion: Donge Jiao north market brand marketing strategy is the main engine of growth and profitability. Donge County North market brand marketing strategy planning, effec