如何对竞争对手进行分析、竞争对手分析框架、竞争对手分析模型、竞争对手分析的内容(国外英文资料).doc

如何对竞争对手进行分析、竞争对手分析框架、竞争对手分析模型、竞争对手分析的内容(国外英文资料) How to analyze competitors, competitors analysis framework, competitors analysis model, competitors analysis -------------------------------------------------------------------------------- I release: 2006-12-12 9:41:03 from: reprinted browsing: 1244 times Nowadays, enterprises are in a super competitive environment, new competitors are constantly entering, and the integration within the industry is constantly increasing. In such a rapidly changing market environment, who can grasp the opportunities of the market, who can grasp the competitors in a timely manner, who has mastered the initiative in the competition. Therefore, analysis of competitors is particularly important. Here, first of all two concepts. First, competitors and competitors. Every enterprise exists in a certain industry environment. In this industry, there are many competition participants, but not every competition participant is your competitor. So what kind of business can you call it a competitor? Only those competitors who have the ability to compete with the enterprise can be called competitors. Therefore, in the analysis of competitors should be targeted, not exhaustive. Second, competition analysis and competitor analysis. Competitor analysis is only part of the competition analysis. Competitive analysis in addition to analysis of competitors, including the industry competitive environment analysis, Potter five forces analysis in supplier analysis, dealers analysis, potential entrants analysis and alternative product analysis. This article focuses on how to analyze competitors. I. competitor analysis framework In the face of financial data, a lot of market information and other information to come again and again, how to rationalize and screening the information, how the competition analysis is an important subject in front of the enterprise information workers. The author believes that it is important to establish a framework for competitor a