淘宝双十一活动探析本科学位论文.docVIP

毕 业 论 文 题 目: “淘宝双十一活动”探析 院(系): 经济与管理学院 专业年级: 2010级工商管理 2014年月日In Taobao double eleven activities of 2013 , the clothing sales on the net exceeded 10 billion yuan within 40 minutes. There are 98,000 parcels in one minute, with an increase of 1.7 times the number of parcels compared with 2012. The sales amount to $ 35 billion in Taobao double eleven activities, which becomes the worlds largest online shopping festival. The success of Taobao double eleven activities has roused great attention. This thesis analyzes the origin, development and the promotion strateg