浅析电子商务在餐饮企业的运用本科论文.docVIP

浅析电子商务在餐饮企业的运用 摘要：随着社会的发展，我国在餐饮业方面的需求不断增加，市场规模不断扩大，注重利用连锁经营和特许经营的方式进行扩张，餐饮行业竞争激烈，赢利企业在整个行业中占的比例比较低。而电子商务具有营销成本低、经营规摸不受现在、支付手段高度电子化和便于收集和管理客户信息的特点。要建立使用电子商务管理餐饮这个古老行业就的使其销售收入增长并且利润增加，而革新目前传统餐饮经营管理模式，无疑是一种捷佳的途径。电子商务可以大大降低餐饮企业的采购成本、为餐饮企业提供广阔的顾客渠道、为餐饮企业拓展指明了方向。 电子商务作为一种先进的商务交易模式，在提升餐饮的产业化程度，调整餐饮的销售模式，降低交易成本，扩大餐饮市场销售范围等方面的有着很大优势。同时，较传统经营模式相比提供了更加便捷的手段来。深入了解、的发展现状，及时将现有的电子技术和商务理念应用到中，为建设提供更加有效的措施和方法，将成为新建设成功的关键。可见，在新时代，提供适合的信息技术在中是可行的。因此，在新中的应用有着十分重要的现实意义Analyses of e-commerce in the catering enterprises apply Abstract: Catering enterprises in China the status quo is the increasing demand, market scale unceasingly expands, paying attention to the use of chain and franchise way expansion, the catering industry competition is intense, than low profit sector accounted for. And e-commerce marketing costs low, operation were by now, touch rules means of payment for highly electronic and information collection and management characteristic of customer. To build use electronic business management catering industry of this ancient its sales revenue growth and increased profits, and innovation present tradition catering management mode, is undoubtedly a nimble better way. E-commerce can greatly reduce the purchase cost, catering enterprises for catering enterprises provide vast customer channel, for catering enterprises expand the sales model, catering industry is also a suitable development characteristics of e-commerce. Electronic commerce as an advanced business trading patterns in ascension, the industrialization level, adjust the catering sales modes, catering to reduce transaction costs, expand the scope of food market sales with great advantage. Meanwhile, catering e-commerce than traditional catering business model provides a more convenient than method to finish catering sales. In-depth understanding of our dining, catering development present situation, the existing electronic in information technology and business concept applied to the restaurant industry development,