CorporateInformation企业资讯方案.PDFVIP

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CorporateInformation企业资讯方案

Corporate Information 企業資訊 About the HKTB The Hong Kong Tourist Association (HKTA), a Government- subvented statutory body established in 1957, was reconstituted as the Hong Kong Tourism Board (HKTB) on 1 April 2001. Unlike the former HKTA, which was an association of members, the HKTB is a statutory body established under the Hong Kong Tourism Board Ordinance (Cap 302) and has no affiliation to any specific sector or organisation within the industry and is able to support the interests of Hong Kong’s tourism in its entirety. 1957 200 14 1 302 The primary responsibilities of the HKTB are to market and promote Hong Kong as a destination worldwide, as well as to take initiatives to enhance visitors’ experiences upon their arrival. These include making recommendations to the Government and other relevant bodies on the range and quality of visitor facilities. The HKTB’s missions are to maximise the social and economic contribution made by tourism to the community of Hong Kong, and to consolidate Hong Kong’s position as a unique, world-class and most desired destination. 77 香港旅遊發展局20 10/ 11 The six objectives of the HKTB, as defined under the Hong Kong Tourism Board Ordinance, are: • to endeavour to increase the contribution of tourism to Hong • Kong; • • to promote Hong Kong globally as a leading international city in Asia and a world-class tourist destination; • • to promote the improvement of facilities for visitors; • • to support the Government in promoting to the community the importance of tourism; • • to support, as appropriate, the activities of persons providing services for visitors to Hong Kong; • • to make recommendations to and advise the Chief Executive in relation to any measures which may

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