房地产绿色营销研究——以上海悦达房地产发展有限公司为例分析.doc

房地产绿色营销研究——以上海悦达房地产发展有限公司为例 摘要 社会经济的发展，给人们生活带来了极大便利的同时，也造成了一定环境方面的困扰。环境污染问题，已经逐渐成为影响人们正常生产和生活的重要问题，对于人类和社会的可持续发展造成不利影响。低碳经济和可持续的发展策略，顺应时代发展潮流，已经成为当前公司和企业遵循的重要发展准则。房地产绿色营销，将低碳经济和可持续发展战略的精神贯彻到底，将绿色消费的观念推广到房地产的营销工作之中，不断促进绿色经营、绿色消费、绿色推广的生产生活方式。通过房地产绿色营销，合理有效的促进社会资源的分配，促进经济价值的更好实现，满足消费者的绿色需求，保护社会生态环境，促进人与自然的和谐相处。本文主要从房地产绿色营销的内涵和实施必要性入手，选取了上海悦达房地产发展有限公司，作为房地产绿色营销的研究对象，针对上海悦达房地产发展有限公司的自身发展状况和绿色营销背景，进行综合的分析和说明，提出一些更好促进上海悦达房地产发展有限公司房地产绿色营销的相关策略。 关键词 房地产，绿色营销，消费观念，营销策略 Real Estate Green Marketing Study - A Case Study of Shanghai Yueda Real Estate Development Co., Ltd. Abstract Social and economic development, to peoples lives has brought great convenience, but also caused some environmental problems. Environmental pollution, has gradually become an important issues affecting peoples normal production and life, for the sustainable development of human society and adversely affected. Low-carbon economy and sustainable development strategy, the development trend of the times, and the company has become an important business development guidelines to follow. Real estate green marketing, the spirit of low-carbon economy and sustainable development strategies to implement in the end, will be extended to the concept of green consumption, real estate marketing efforts being continuously promote green business, green consumption, promote green production and lifestyle. Through the real estate green marketing, the promotion of rational and effective allocation of social resources, promoting better economic value, to meet consumer demand for green, social protection of the ecological environment, promote harmony between man and nature. In this paper, the connotation of real estate green marketing and the need for implementation from the start, select the Shanghai Yueda Real Estate Development Co., Ltd., as a real estate green marketing study for Shanghai Yueda Real Estate Development Co., Ltd. own development and green marketing background, we comprehensive analysis and explanation, m