广陵前管理复习资料(宋).docVIP

Exam 1 1．Many hotel chains have grown by developing several different product brands, each aimed at specific groups of people. This growth strategy was stimulated(刺激)by: C a. Guest loyalty programs. b. Hotel rating services. c. Market segmentation. （分割） d. Travel management companies. 2．James Burke is a regional（地方性） trainer for a national software firm. He travels often and spends as little as one day and as much as two weeks with clients. Mr. Burke would probably consider staying at any of the following types of hotels EXCEPT D hotels. a. Commercial 商务型 b. Suite 套房 c. Airport d. Resort 度假型 3．The mark of service quality in hotels is determined by: C a. Independent rating services. b. Increasing service variability.（可变性） c. Consistent （一致的）service delivery. d. Variety of amenities （娱乐设施）offered. 4．Hotels that maintain a relatively high ratio（比率） of staff members to guests are likely to provide C service. a. Economy / limited. b. Mid-rang. c. World-class. d. Quality. 5．Which of the following types of hotels is LEAST likely to offer uniformed guest services（礼宾服务）? D a. World-class service hotels. b. First-class service hotels. c. Mid-rang service hotels. d. Economy / limited service hotels. 6．The owner / manager of the Dew Drop Inn has a great deal of flexibility （灵活)in responding to changes in local market conditions but cannot afford broad advertising exposure and pays relatively high prices for supplies. The Dew Drop Inn is probably a (n ) D property. a. Chain property. b. Franchise. 特许经营 c. Corporate. d. Independent. 7．A group of investors is planning to develop a conference center on the outskirts （郊区）of a major city. Financing opportunities depend on assuring the bank that the property （财产）will be operated by a professional staff. Which of the following would be an option for the investor group if none of them has a hospitality（服务业） management background? B a. Forming a hotel cha