国内广告类期刊封面图像中视觉思维研究.pdfVIP

Journalism and Communications 新闻传播科学, 2016, 4(4), 25-37 Published Online December 2016 in Hans. /journal/jc /10.12677/jc.2016.44004 A Study of Visual Thinking in the Cover Image of Domestic Advertising Periodicals Minggang Yang, Weixi Zhu, Yinan Han School of Art Design and Media, East China University of Science and Technology, Shanghai rd th th Received: Feb. 3 , 2017; accepted: Feb. 17 , 2017; published: Feb. 24 , 2017 Copyright © 2016 by authors and Hans Publishers Inc. This work is licensed under the Creative Commons Attribution International License (CC BY). /licenses/by/4.0/ Open Access Abstract This paper starts from the covers of domestic advertising periodicals as a typical case, and sum- marizes its cover images. From the perspective of visual thinking and gestalt, this paper analyzes the relationship between the main visual elements of the cover image, the reader’s visual needs, the domestic and international advertising journal cover image and visual thinking contrast, dis- cusses visual thinking characteristics of the cover images of the advertising periodicals, puts for- ward the visual process compliance, the development of touching “screen”, “cover marketing” strategies, and achieves a complete show and detailed exposition, so as to offer some useful ideas for further researches of the advertisement periodicals. Keywords Advertising Journal, Cover Image, Visual Thinking, Internet+, Cover Marketing 国内广告类期刊封面图像中的视觉思维研究 杨明刚，朱韦茜，韩宜男 华东理工大学艺术设计与传媒学院，上海 收稿日期：2017年2月3 日；录用日期：2017年2月17 日；发布日期：2017年2月24 日 文章引用: 杨明刚, 朱韦茜, 韩宜男. 国内广告类期刊封面图像中的视觉思维研究[J]. 新闻传播科学, 2016, 4(4): 25-37. /10.12677/jc.2016.44004 杨明刚 等