吉利公司并购沃尔沃的后的战略部署分析(英文版).pptVIP

Acquisition case started: end of 2008th consultation phase: Oct 10 ,2009 Success: March 18 ,2010 Acquisition list 1 brand 9 products 3 vehicle platforms Use of core intellectual property rights Global sales and service network Factories and R D personnel Other technical support Benefits derived FROM: Brand value Technical capacity Effect of advertising Future development Challenges Personnel Brand Funds Operate Culture Current development Financial statements (2011) Future s