拓展蒙古国入境旅游客源市场的营销策略研究.pdfVIP

提要 旅游业是在国际上帮助人们互相理解、互相知晓，发展在经济、社会、文化、科学领 域里的交流的主要方式之一。旅游业是国际上发展得最快的服务贸易项目之一，也是蒙古 国服务贸易中发展较快的行业。 蒙古国的美丽的自然风景，纯净的水，空气，各种稀缺动物和植物，游牧生活的方 式，人民的习俗，独特的生活生存方式给蒙古国提供了发展旅游业的基础。目前国内落后 的经济现状使得蒙古更加注重发展入境旅游。因此，国外的很多游客愿意来蒙古国旅游。 但从整体上看，蒙古的入境旅游的发展还面临诸多问题。蒙古国政府才去的所以对蒙古国 来说，研究蒙古国入境旅游客源市场的营销策略一方面可以增进对蒙古国旅游业整体实力 的客观认识，另一方面也可对蒙古国的旅游资源进行有效的整合，开发出适合本国发展的 营销策略，这对推动蒙古国旅游产业更快更好的发展具有重要意义。因此，本文的内容包 括蒙古国的旅游现状，入境旅游市场结构，入境旅游者选择蒙古国旅游的目的及满意度， 蒙古国旅游业存在的问题，蒙古国政府对拓展入境旅游市场采取的方式，解决蒙古国旅游 业存在的问题，拓展蒙古国旅游业的建议和结论。 主题词：蒙古国 入境旅游 营销策略 市场研究 Abstract Tourism is the international community to help people understand each other, know each other, one of the primary way of interacting in the economic, social, cultural, scientific fields. Tourism development on the international trade in services one of Mongolias trade in services rapid development industry. Mongolias natural beauty, pure water, air, and a variety of scarce animals and plants, nomadic life, the customs of the people, and a unique way of life to survive in Mongolia provides the basis for the development of tourism. Now backward economic situation in Mongolia to pay more attention to the development of inbound tourism. Therefore, a lot of foreign tourists willing to come to Mongolia tourism. But as a whole, the development of inbound tourism in Mongolia still faces many problems. Before going to the Government of Mongolia to Mongolia, Mongolias inbound tourism source markets, marketing strategy on the one hand can enhance an objective understanding of the overall strength of the Mongolian tourism tourism resources, on the other hand, Mongolia effective integration, develop a marketing strategy for their own development, which is of great significance to promote faster and better development of the tourism industry of Mongolia. Therefore, the contents of this article, including the tourism situation in Mongolia, the inbound tourism market