传统商业街发展中的问题及对策研究_以沈阳中街为例.pdfVIP

第2009 年第10 期 商 业 经 济 No.10 ，2009 （总第335 期） SHANGYE JINGJI Total No.335 [文章编号] 1009- 6043（2009）10- 0075- 03 传统商业街发展中的问题及对策研究 ———以沈阳中街为例 张宜时，王海鹰 （沈阳理工大学 经济管理学院，辽宁 沈阳 110168） [摘 要] 商业街是一种多功能、多业种、多业态的商业集群体。它由许多零售网点共同组成。历史形成的传统商业街， 往往位于城市的中心区。它们是城市的名片，体现着城市的繁荣和发展。沈阳中街在发展过程中依然存在的种种问题：中街历 史文脉没有很好的凸显、购物环境过于喧嚣、基础设施有待改善，中街发展中地方文化特色缺失、购物环境尚需人性化等问 题，不利于传统商业街的可持续发展。应制定发展规划，明确战略定位，重视文化因素对于商业街发展的重要作用；完善基础 设施，提升购物环境；强化人性化管理，实现可持续发展。 [关键词] 传统商业街；购物环境；地域文化 [中图分类号] F270 [文献标识码] A On the Problem s and Strategies of Developing Traditional Business Street Based on Center Street of Shenyang City ZHANG Yi- shi, WANG Hai- ying Abstract: Business Street is a kind of business cluster with various functions, business lines and formats, consisting of many retail stores. Traditional Business Street in history often lies in downtown. They are business card of the city, showing its prosperity and devel- opment. While in the development of Center Street of Shenyang, there appear many problems: its history and culture is not prominent, shopping environment is overly noisy, infrastructure need improving, local culture is absent, and shopping environment needs more hu- man, etc. which are not beneficial for the sustainable development of traditional business street. Thus we should make proper developing plan and strategic orientation, value the role of cultural factors on Business Street, improve infrastructure and shopping environment, and realize human management and sustainable development. Key words: traditional business street, shopping environment, regional culture 一、传统商业街对城市发展的重要意义 一段时间。世界上许多知名城市的传统商业街，如慕尼黑