电子商务英语Unit1.pptVIP

Unit 1 Electronic Commerce Theory Text A Overview of Electronic Commerce Questions What are the main topics of the text? How many definitions do the authors refer to in the text? How do the authors classify the EC field? What is the difference between the traditional view of value chain and the customer-oriented view of value chain? Sentence Translation 1. 狭义的电子商务是指在技术和经济高度发达的社会，那些掌握信息技术和商务规则及法规的人们系统地利用电子工具，有效地、低成本地参与到各种以交换商品和服务为中心的活动中。 2.电子商务不仅是一项技术，而且是企业开展业务的一种方式，可以潜在地影响到企业价值链的每一个方面。 3.以客户为导向的价值链实际上使得客户在每一个阶段都能够进入公司（供应商）的信息系统，了解订单的处理情况 Vocabulary 1.embark on start or engage in (especial sth. new or difficult) e.g. 1. He embarked on a new enterprise. 他着手创办新企业。 2. Early in the morning they embarked on the ship for Shanghai. 他们一早就登上了开往上海的轮船。 3. 他开始使用一个新办法来连接办公室内的所有机器。 He embarked on a new method to link every machine in an office. 2. engage in take part in or be occupied in sth. e.g. 1. He has engaged in farming for 20 years. 他从事农业20年。 2 . 我没有时间说闲话。 I have no time to engage in gossip. 3. They are engaged in import and export. 他们做进出口贸易。 3. in that for the reason that ,because. e.g. 1. I like the city, but I like the country better in that I have more friends in the country. 我喜欢城市，但我更喜欢农村，因为在农村我有许多朋友。 2. 批评之所以必要就在于它能够帮助我们纠正错误。 Criticism is necessary in that it helps us correct our mistakes. 4. from… perspective from … point of view e.g. 1. From our perspective, the NC doesnt make the PC obsolete. 按我们的想法，NC不会使PC过时。 2. 从客观的角度来讲，这个地区的天气太差了。 From an objective perspective, the weather in this region is simply too bad. 5. address deal with e.g. 1. Two major problems have yet to be addressed. 两个主要问题仍有待解决。 2. Most packet-filtering technologies have not addressed all security requirements. 多数包过滤技术没有解决所有安全要求。 6. range from … to … change or be different within limits e.g. 1. The color ranges from yellow through green