基于“竞合”博弈的供应链竞争优势形成机制研究.pdfVIP

Vol. 29 No.l 总29 卷第1 期 兰州商学院学报 2013 年2 月 Joumal of La皿hou Commercial College Feb. ,2013 基于竞合博弈的供应链竞争优势形成机制研究 ·陈萍 (上海师范大学旅游学院，上海 200234) 摘 要:供应链竞争优势问题得到广泛关注，作为一个整体，供应链是否存在竞争优势，其整体竞争优势是否大 于各企业竞争优势之和?本文首先通过博弈论从数量的角度给予了证明，供应链网络通过内部资源的协同整合和 各条供应链的竞合博弈形成其竞争优势，整体利润大于各部分利润之和，并从规模经济优势、范罔经济优势和交 易成本的角度对供应链获取额外竞争优势的可能性进行了解析，明确了供应链竞争优势的形成机制。。 关键词:供应链;竞争优势:竞合;溥弈 中国分类号:目74 文献标识码:A 文章编号:1ω4-5465 (2013 )01-057 -10 A Study on Implement Mecbanism of Supply Cbain Competitive Advantage based on Cooperation Game Tbeory CHEN Ping (College of Tourism , Shanghai Normal University ,Shanghai 2∞234 ， China ) Abstract: Supply chaìn competitive advantage arouses extensÌvely Ìnterest in 也is research field. Does supply chain has competitive advantage? The paper verified that supply chain exit competitive advantage compare to single company hy analyzing the relationshìp of the company in supply chain network and ex- terior competition of supply chain. In addition , the sou陀es of competitive advantage in supply chain were further discussed by applying managerial analysis tools such as economics of scale , economics of scope and game 出eory to supply chain competitive advantage researching. Key words: supply chain; competitive advantage; cooperation; g，创ne 也eory 以网状而不是链状方式联结的，所以这里所 一、引言 指的供应链更确切的应理解为供应链网络。各个 供应链是指从原材料供应直至产品(或服 单链式供应链内部各企业间相互合作，而且不同 务)送抵最终顾客的整个过程。在对最终顾客的 单链的企业间存在着跨链间的竞争与合作，通过 竞争过程中，总是存在至少一条供应链对同-目 更加完善的