舆情报告案例_ 思享(Admaster).pdf

VMS Immunity Social Listening Insight Report 2013/11/01-2014/4/30 By AdMaster @ May 29th 2014 通过关键词抓取，分析不同平台对免疫 力低下的观点 Citizen Healthy Lifestyle Education has been a long-term policy from The National Health Planning Commission, Education effect is obvious • Under “Immunity” topic Health Education dominates in every platforms, among which Food, Healthy Lifestyle, Disease Prevention Seasonal Tips are the main topics or messages • Children Low Immunity discussion is a phenomenon Food Food Seasonal Tips Prevention Sina Weibo Sample N = 300 Vertical / News Sample N = 300 Forum / BBS Sample N = 300 Data Source: Sina Weibo, Vertical/News/Fourm Period: 2013/11/01 – 2014/04/30 研究当人们想增加免疫力的时候，聊到 哪些增强免疫力方式。食物还是微量元 People tend to talk about food directly for Low Immunity treatment, this 素。那食物中，又是哪些食物最引起人 reflect people’s knowledge on health is not sophisticated 们关注 N = 69,130 • Mushroom, Grade Apple are ranked as top 3 hottest food for low immunity improvement • While Amino Acids (氨基酸), Protein (蛋白质) Calcium (钙) Ingredient, Food Material, are most cared ingredients to improve low immun