高职 电子商务专业《电子商务英语》课件-Unit 6 The Internet Marketing.pptVIP

to a website， without any real focus on issues such as revenue per visitor， numbers who joined databases. Acquisition costs for visitors were high， and as the large number of visitors did not translate into valuable customers， the business model collapsed for many websites. （4） Focusing purely on purchase activity on a website Text A The Internet Marketing There is a need to understand how a website contributes to the overall purchase process. For example， a great many Americans visit car websites before they make a purchase， but very few will actually make the purchase online.