策划书3(国外英文资料).docVIP

策划书3(国外英文资料) Beneficial factors for the development of energy efficient houses Chery has the advantage of fuel-efficient cars With the global energy crisis and the increasing awareness of environmental protection, governments are directly pushing governments to make more stringent energy and emissions standards. For a long time, environmental protection, energy conservation and security remain the themes of the worlds automotive industry. Chinas car industry is no exception, China to from a big car to car power, we must cross the three mark, provide consumers with more environmental protection, energy saving, safety car. While chery automobile business values is safer, more energy-efficient, more environmentally friendly, on energy saving products publicity concept, chery outthink, easily and consumers agree. This is the publicity advantage of chery. On November 24, 2005, at the 4th Beijing international clean car technology exhibition, chery automobile company showed the first hybrid car named BSC. Chery is also working with the university of Newcastle in the UK for a hybrid programme. Chery is ahead of the industry in the research and development of energy-saving technologies. Customer analysis (1) current consumption fashion Now in improving peoples living standard, car has gradually become a kind of fashion, as long as better family economic condition will consider buying a car, especially bank loans, as long as it is more than 5000 yuan monthly income of family is the potential consumers of the car, the car has become a kind of fashion. The trend of consumer trends over the next five years will be personalized and environmentally friendly. (2) consumer incomes and car purchases Survey shows that in 5000-8000 yuan monthly income of 90% of middle-income families preferred model A monthly income is above 8000, especially 10000-15000 yuan, 80% of the family would like to purchase A car, although the consumer groups to model A purchase index decreased, but still in