ON CULTURAL FACTORS IN INTERNATIONAL BUSINESS NEGOTIATION.docVIP

ON CULTURAL FACTORS IN INTERNATIONAL BUSINESS NEGOTIATION BY Leng Li March, 2013 Hubei Engineering University  Abstract The economy of the world is developing rapidly. With the trend of economic globalization and integration, international negotiators have met the challenges of different cultures during the process of international business negotiation. Cultural factors have always been ignored in making global marketing strategies and decisions. Therefore, some negotiators always commit the mistakes of seeing foreign cultures through their own habitual lenses, which leads to many missteps t