ios与Android操作系统的创新策略评估英语论文.docxVIP

 PAGE \* MERGEFORMAT 18 A report about the innovation strategy of Google and Apple for the mobile devices operating system 1. Executive summary Since the iPhone debut in early 2007, once the smartphone directly with the mobile Internet era, while smartphone penetration straight up, on the other hand the market there are now two strong rivalries: iPhone and Android phones. In this report, the author will consider and critique the innovation strategy of Google and Apple for the mobile devices operating system. The author will focus on assessment of Innovation space, the aspect of innovation and organisation innovation capability for Apple and Google. Finally, the author will summarise their characteristics and strengths and weakness and make recommendations for future innovation activity. 2. Table of contents 1. Executive summary 3 2.Table of contents4 3.Introduction5 3.1 Background5 3.2 Main innovative end results5 3.3 Current situation6 4.Analysis9 4.1 Innovation map of Android and iOS9 4.2 Aspect of innovation of Android and iOS11 4.3 Innovation capability of Android and iOS14 5. Conclusion16 6. Recommendations17 7.References18 3. Introduction 3.1 Background The competitive operating system has entered from the original PC era into the mobile operating system era, a mobile operating system after another, from the earliest Nokias Symbian system and Microsofts Windows Mobile 6.5 system to MeeGo operating system and Blackberry operating systems, intermediate transition era, to the now, the mobile operating system wars are only two major fighters： Apples iOS operating system and Googles Android operating system (Akhtar, 2015). Android mobile operating system is a Linux-based open source operating system, primarily for use in portable devices. Android operating system was originally founded by Andy Rubin, initially mainly supported mobile phones. (Wu, 2012). iOS is developed by Apples handheld operating system. iOS and Apples