BWV3-TheSonyExperience创新.PDFVIP

BW V 3 - The Sony Experience Graham Hill Application Group Manager Business Intelligence Group Sony-ISSE 13th February 2003 Agenda • SONY – Who we are? – Systems architecture – BW Customer base • Upgrade to Version 3 – Why? – Top Line Plan – Planned cutover / Actual cutover • Post upgrade experience • Summary SONY Setting the scene The Company •Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. •With its music, pictures, game and online businesses, Sony is uniquely positioned to become a leading broadband network company in the 21st century. •In Europe, Sony recorded consolidated annual sales of close to €14.42 billion for the fiscal year ended March 31, 2001. •Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the companys European electronics business and registered consolidated sales of close to €8.50 billion for the fiscal year ended March 31, 2001. Setting the scene Consumer Electronics Product Categories •TV •HIFI Separates •Video DVD •Walkman •Home Entertainment •Portable Cassette •Camcorders •Radio •Digital Still Cameras •Dictation •Memory Stick •Headphones •VAIO Notebooks •Accessories •PC Monitors •In Car •MiniDisc •GSM Phones •HIFI Systems Sett