中西文化之鉴 ppt.pptxVIP

Persuading across Cultures Team：Linda、Pearl、Sky、Shirely. The difference of image in Chinese and Western culture For example, fish in the Chinese and Western culture, said the different significance. in China, the fish is a symbol of rich, expressing peoples good wishes.In English speaking countries, fish are used to describe some bad people and things.Such as:a coolfish,a poor fish. People in Chinese think that dragons can bring happiness and power, they often appear in Chinese festival,celebration and weddings.Dragons in Western are considered evil.Because they would eat people or destroy villages.So there is much folklore about the fighting between heroes and dragons. The difference of essay style Chinese Western Unpersuasive; Words primarily meant to convey information; Not including enough information to convince the reader; Include information that is useful or interesting Following the rules of writing from her home culture; Using words in ways that are characteristic of high-context cultures The difference of writing details Chinese writing Western writing Style Poetic Present an ideal picture Objective Present an real picture Purpose General;make a good impression Specific;persuade the itended audience Language Creat an impression Convey concrete information Argument Present all sides and let reader decide Convince the reader Conclusion Present an optimistic view of the future urge reader to behave well Restate and expand main idea Urge the reader to take a specific action Negotiating Western Chinese Stress process Avoiding discussing details but muutual interest and general principles. Fairy play rules Establishing a trusting relationship Expecting others following precise rules Probably not change their position even if it is free to do Specific details More likely to change their position to achieve the goal  THANK YOU