Lecture 17 18 2.21.06student课件.pptVIP

Lectures 17 and 18 Pricing Key issues why and how firms price discriminate perfect price discrimination quantity discrimination multimarket price discrimination two-part tariffs tie-in sales Applications and problems Broadway theaters Providian tries to perfectly price discriminate Amazon dynamic pricing Coca Cola: Japan U.S. smuggling drugs from Canada IBM requirement ties eBay auctions Nonuniform pricing prices vary across customers or units noncompetitive firms use nonuniform pricing to increase profits Single-price firm nondiscriminating firm faces a trade-off between charging maximum pr