商务交际英语Chapter5-Writing Letters to Your Clients and Customer.ppt

English Communication For Colleges 商务交际英语（上） Objectives Identify the use of letters . Select the correct order for letters . Describe the standard and optional parts of a business letter . Use the block , modified block ,and simplified block letter formats . Prepare a business envelope . Use of Letters To communicate written messages to persons outside organization mainly Formally used in organization Use of Letters What does the letterhead usually include ? The company name, address ,telephone number , e-mail address , logo ,and sometimes the company facsimile (fax） number ，the company slogan , or the names of company officials and departments. Why does the letterhead and the letter’s appearance important ? Because a receiver starts to form an opinion of the sender and the company by looking at the letter . Identifying the order of your letters What are the types of letter you may write ? The letters with neutral messages The letters with positive messages The letters with negative messages . Letter Parts (Sample on P135) The necessary parts Dateline 日期 Letter Address 收信人地址 Salutation称呼 Body正文 Complimentary Close 结尾敬辞 Signature Block 签名栏 Reference initials 经办人代号(写信人第一个字母，打字人第一个字母） The optional parts Attention Line注意行 Subject Line 主题行 Company Name 公司名称 Enclosure Notation 附件 Copy Notation 抄送 Postscript 附言 SecondHeading 第二页标示 Business Letter Formats Letter formats Indented Style 缩行式 Block Style 齐头式 Mixed Style 混合式 Business letter formats Block format 齐头式 all lines begin at the left margin Modified block format 改良齐头式 dateline, complimentary close signature block begin at the center Simplified block format 简化齐头式 all lines begin at the left margin, but omit salutation complimentary close Business Envelopes Key the receiver’s personal/professional title and job title as those in letter address Key address in all CAPS omit punctuation Single space Objectives Plan letters with neutral or positive messages . Orga