商务英语精读5.ppt

商务英语精读Business English Intensive Reading Objectives 1. Pass the examination and get the credit points required for obtaining master’s degree. 2. Deepen understanding of knowledge related to business management. 3. Acquaint with the style of writing in English in famous western magazines. 4. Understand western culture much better. 5. Inspire interests in learning English. Source of Articles All the articles are chosen from: Time Newsweek The Economist Fortune Management Review Text （1） WHEN it comes to making theme parks work, China’s record is rather a poor one. In the suburbs of Shanghai weeds entwine（缠绕、盘绕） the railed-off（用栏杆围起来）entrance to an abandoned amusement centre, called American Dream, a $50m venture that spectacularly failed to inspire. Text （1） In the same city on May 1st China opens its greatest such project to date with a lavish ceremony attended by Chinese and foreign leaders. Called the World Expo, Shanghai has gambled billions on it, hoping to make it a huge tourist attraction and a symbol of the country’s rising power. But problems lie ahead. Text （2） The city’s lavish spending on the expo is all the more striking given how lacklustre（无光泽的） a brand World Expos (or World’s Fairs as they are sometimes known) have become in the developed world. Text （2） Few even remember the last such event held in Aichi（爱知）, Japan, in 2005, let alone（更不用说、还不算） the one in Zaragoza（[sɑ:rɑ:′ɡ?:sɑ:]萨拉戈萨）Spain, in 2008, which in the arcane（秘密的、神秘的） terminology（术语）of the business, dictated（命令、指定）by the Bureau International des Expositions（国际展览局）in Paris, did not actually count as a full-scale “universal” expo. Text （3） Shanghai, however, is hoping to attract 70m visitors to its six-month fair, more than three times as many as went to Aichi and 12 times more than to Zaragoza. It says it has spent $4.2 billion on the event alone—more than twice as much as Beijing spent on the Olympic games in 2008—plus tens of billions on accelerated improvements to the ci