外贸英语函电 unit five.ppt

Unit Five Sales promotion What is the purpose of sending a sales letter? How to write a sales letter? Step one: Step two: Step three: Step four: What is a “Reviver”? It is different from a common sales letter, whose purpose is to acquire new customers. Its purpose is to retain or regain old customers, as they are the backbones of sales potential. How to avoid being thrown into Dustbin? Keep the letter short. Catch the readers’ interest in the opening paragraph. 4. And make it as personal as possible. Try to write the letter as if you are talking to a friend. Don’t forget to follow up the sales promotion ! Constantly remind the reader of the enquire or offer they had previously made. If possible, add new points and arguments favorable for the sales promotion. Sample letters Let’s read the three sample letters on 106 in details. Residue: The remainder of something 某物的剩余部分 e.g. residue stock 剩余库存 next adj. coming immediately after 仅次于 e.g. the next newest 仅次于最新的、第二新的 next-best 仅次于最好的、第二位的 preclude: prevent sb. from doing sth 阻止某人做某事 e.g. Modesty precludes me from accepting the honor. 谦逊阻止我接受这一荣誉 Household electric appliances 家用电器 e.g. Haier is the No.1 household electric appliances manufacturer in China. Energy-saving adj. 节能的 e.g. This new model of car is very energy-saving, with a petrol consumption of 6 liters per 100 kilos. Words and phrases Useful expressions With a view to supporting your sales, we have specially prepared some samples of our new makes and are sending them to you, under separate cover, for your consideration. Makes n. 样式 e.g. dislike the new make of her coat Under separate cover: 另邮寄出 We have pleasure in recommending to you the following goods similar to the samples send by you. Recommend sth. to sb.: 把…推荐给某人 Similar to: 和…相似 e.g. My new dress is similar to the one you have. 3. By virtue of its superior quality, this item has met with a warm reception in most European countries. We deem it to y