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The Convergence ofConsumer FinancialB R A N D I N GA Silicon Valley Perspective Holland Carney President U.S. Western Region Alexander Ogilvy PR Worldwide Everybody’s an Investor! NASDAQ Bull Vs. Bear My 15-Year Old Brother My 78-Year Old Grandmother Brand Loyalists = Shareholders Stock Losers = Unhappy Customers The Cost to Build a Brand $$ “Left on the Table” Left Billions on the Table The New Economy Brand Irrational Exuberance Asian Companies on NASDAQ The Convergence ofB R A N D I N G Price Decision Maker Access Telesales Center Customer Communication Product Repeat Purchase Taste Free Trial Consumer Financial Good morning/afternoon. What I am going to talk about today is the covergence of consumer and financial brands . . . a Silicon Valley perspective on branding, and how we believe the Internet revolution brought about a revolution in the worlds financial markets, which has forever changed how marketers develop and evolve brands.For about two years, the financial dimension of brands has pushed its way to the front. Today the consumer dimension is fighting back, and both are intertwined. By way of background, Alexander Ogilvy is one of the leading PR firms focused on so-called New Economy technology businesses, and for about two years now, have been a part of Ogilvy PR Worldwide. I myself run our operations in the Western US, including San Francisco and Silicon Valley. One things is certain . . . (read slide) If you donl;t believe me, look at the tourist attraction in Times Square in New York City! Investing is the new American pastime. One of the things I am hoping to learn on this visit is how widely this past time is catching on around the world. Let’s talk for a few minutes about the revolution in public financial markets. This bull appeared on the cover of BusinessWeek in the U.S. recently, and throughout the issue there was a recurring theme. More an