第九章 电子商务管理.docVIP

注意：本次答题，除了个人信息和英译汉是汉语，其他都必须是英语作答 题型： 名词解释，即给出缩写，请写出全名，或给出名称，请给出解释。10小题，共计20 分； 填空题。30个空，共计30分； 翻译。5小题，共计20 分； 4、 简答。4小题，共计30 分。 一．Abbreviations 1. HTTP: Hypertext Transfer Protocol 超文本传输协议 2. VOIP: Voice over IP 互联网语音信息传播 3. B2C: Business to Consumer 4. EDI: Electronic Data Interchange电子数据交换 5. HTML: Hypertext Mark-up Language 超文本标记语言 6.SOA ：service-oriented architecture 基于服务的架构 7. SCM: Supply chain management 8. CRM：customer relationship management 9. URL：uniform (universal) resource locator 10. IP: Internet Protocol 因特网协议 11.FTP: File Transfer Protocol 11. Firewall: A specialized software application mounted on a server at the point where the company is connected to the Internet. 防火墙是一个专门的软件应用程序，安装在服务器上，通过它连接到互联网。其目的是为了防止外部人员未经授权而进入企业网站。 12. Privacy: A moral right of individuals to avoid intrusion into their personal affairs. 隐私权是指个人避免他人涉入其个人事务的道德权利。 13. E-marketing: Achieving marketing objectives through applying digital technologies. 电子营销是通过利用数字化技术以实现营销目标的一种方法。 14. Bluetooth：A wireless standard for transmission of data between devices over short ranges (less than 100m). 蓝牙是一项应用于短距离数据传输的无线技术 15. Knowledge Management is the management of activities and processes for leveraging knowledge to enhance competitiveness through better use and creation of individual and collective knowledge resources. 知识管理是通过更好地使用个人和集体的知识资源，对利用知识的杠杆作用来增强企业竞争力的活动和流程的管理。 16. Globalization refers to the move towards international trading in a single global market-place and also to blurring of social and cultural differences between countries. 全球化指的是将目标市场从本土向全球转移的运动，同时也是一个社会和文化差异逐渐融合的过程。 17. Bandwidth: Indicates the speed at which data are transferred using a particular network media. It is measured in bits per second (bps). 18. Blog An online diary or news source prepared by an individual or a group of people. 19.Search-engine optimization (SEO) A structured approach used to increase the position of a company or its products in search-engine results according to selected keywords.