发展青岛会展业的对策与建议 大学论文.docVIP

摘要 会展业是指特定空间的集体性的物质文化交流、交易活动。2O世纪90年代以来，中国会展业蓬勃发展，它以多种产业融合，多种信息、知识、观念的碰撞和交流，带动地方经济综合发展。有人形容举办会展就像开着直升机在城市上空撒钱，因此，会展业成为现代经济的一个新的竞争热点。青岛市具有举办会展的优势条件，近年来会展业取得了长足发展，但同时也暴露出许多问题，需要在分析、借鉴的基础上，准确定位，制定适合自身的会展发展战略。青岛作为我国重要的会展城市，会展旅游的融合发展必将使青岛在全球会展经济大发展的形势下脱颖而出，实现青岛市会展经济的跨越式发展。通过对青岛市会展业发展现状的调研，发现了该行业目前存在的主要问题，有针对性地提出了青岛发展会展业的对策建议，即分析了政府在会展业发展和管理中应如何进行角色定位，以及会展企业应如何进行市场化运作的策略。 关键词: ：青岛市；会展；会展业；对策 Abstract Convention and exhibition industry refers to the collective cultural exchange and transaction activities of a specific space. 2O century 90 years, Chinas exhibition industry to flourish, it with a variety of industry integration, a variety of information, knowledge, ideas of the collision and exchange, to promote the comprehensive development of local economy. Some people describe the exhibition held in the city as a helicopter spread money over the city, therefore, the exhibition industry has become a new hot spot for the modern economy. Qingdao has held the advantage of the Convention, in recent years, the Convention and exhibition industry has made great development, but also exposed many problems, in based on the analysis and reference, accurate positioning, establish their own exhibition development strategy. Qingdao as an important exhibition city in China, the integration and development of MICE tourism is bound to make Qingdao in the global exhibition economy in the development of the situation, to achieve the leap forward development of Qingdao exhibition economy. Through investigation of the status of the development of Qingdao City Convention and exhibition industry found the main problems existing in the industry, puts forward the countermeasures and proposals of the exhibition industry development in Qingdao, that is the analysis of the governmentshould how to play a role in the development of exhibition industry and management, as well as the Convention and exhibition enterprises should be how to carry out the strategy of