教案Establishing Business Relations.doc

外贸函电课程教案 课题：Basis of Business Correspondence 课时： 周次： 授课日期： 地点： 授课方式及手段：Lecturing, Task-based approach, Questioning, Discussion … 教学目标： After studying this part, the students are able to: 1. To learn ways of establishing and promoting business relations. 2. To practice writing letters of establishing and promoting business relations. 3. To learn useful expressions on establishing and promoting business relations. 教学重难点： To practice writing letters of establishing and promoting business relations. To learn useful expressions on establishing and promoting business relations. 教学过程与内容： Step one warm-up Raise the following questions: 1.If you want to do business with a merchant abroad, how can you approach them? 2.If you want to secure all the necessary information about a new customer, how can you do? 3.If you want to write to a merchant abroad, how can you write? Step two Presentation Explanation ▆Merchants abroad may be approached through some the following channels: (课本上) ◆communication in writing 信函的联系 ◆attendance at the export commodities trade fairs. 出席出口商品交易会 ◆contact at exhibitions held at home or abroad 在国内外举办的展览会上联系 ◆mutual visits by trade delegations and group. 贸易代表团的互访 Of all these channels, the first one is the most constantly used in business activities. ▆By what means can a writer of business letters secure(寻求) all the necessary information about a new customer? He may do so by referring to（向某人去了解/咨询） or with the help of （求助于）：(课本上) ◆Internet; ◆the banks ◆the periodicals （刊物） ◆the advertisements in newspapers ◆the introduction from his business connections (商业客户的介绍) ◆the market investigations(市场调查) ◆the Commercial Counselor’s Office (商务参赞处) ◆the chambers of commerce both at home and abroad. （国内外的商会） ◆enquiries received from the merchants abroad. （国外商家的询盘） ◆self-introduction by merchant themselves（国外商人的自我介绍） ▆A letter for establishment of business relations may include the following